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Digital Accessibility & SEO

Why Digital Accessibility Should Be Part of Your SEO Strategy


The Web Content Accessibility Guidelines (WCAG) are a set of internationally recognized standards for digital accessibility. Some of the key principles include providing alternative text for images, using descriptive and meaningful headings, providing keyboard navigation and focus management, ensuring sufficient color contrast, and avoiding the use of content that could trigger seizures or other reactions.

There are several ways to incorporate digital accessibility into your SEO strategy. Some best practices include conducting an accessibility audit of your website to identify any issues or areas for improvement, using accessible design principles when creating new content or pages, providing captions or transcripts for audio and video content, optimizing images with alternative text, and ensuring that your website is keyboard-friendly and easy to navigate.

If you’re new to digital accessibility, a good place to start is by familiarizing yourself with the WCAG guidelines and conducting an accessibility audit of your website. You can also consult with accessibility experts or hire an accessibility consultant to help you identify and address any issues or areas for improvement. Finally, be sure to make accessibility a priority in your content creation and design processes, and continue to monitor and improve your website’s accessibility over time.

In today’s digital age, having a website that is accessible to everyone is not just the right thing to do, it’s also essential for any business that wants to succeed online. Not only does it create a more inclusive online experience, but it can also have a significant impact on your search engine optimization (SEO) strategy. In this article, we’ll explore why digital accessibility should be part of your SEO strategy and provide some best practices and references to WCAG principles.

Firstly, it’s important to understand that digital accessibility means making sure that all people, regardless of ability or disability, can access and use your website. This includes individuals with visual, auditory, physical, and cognitive disabilities, as well as those using assistive technologies such as screen readers or voice recognition software.

How Does SEO Relate To Digital accessibly?

Now, how does digital accessibility relate to SEO? Simply put, search engines like Google prioritize websites that are accessible to all users, as it creates a better user experience. Google’s algorithm considers a range of accessibility factors when ranking websites, such as proper use of headers, image alt text, and keyboard navigation, all of which are also essential for digital accessibility.

Is Digital Accessible important?

Incorporating digital accessibility into your SEO strategy is not only ethical and inclusive, but it can also give you a competitive advantage in the search engine rankings. By following best practices for accessibility, you can improve the user experience for everyone, and in turn, boost your search engine rankings.

Best practices for Digital Accessible​

So, what are some best practices for digital accessibility in SEO? The first step is to ensure that your website complies with the Web Content Accessibility Guidelines (WCAG). WCAG is a set of internationally recognized guidelines for creating accessible web content. 

Some of the key principles of WCAG that should be incorporated into your SEO strategy include providing alternative text for images, using descriptive headings and labels, ensuring proper colour contrast, and providing clear and concise instructions for all users.

Additionally, implementing responsive design, avoiding the use of Flash, and ensuring that your website is compatible with assistive technologies like screen readers are all important best practices for digital accessibility.


In conclusion, incorporating digital accessibility into your SEO strategy is not just the right thing to do, it can also improve your search engine rankings and give you a competitive advantage. By following best practices and referencing the WCAG guidelines, you can create an inclusive online experience for all users, and ensure that your website is accessible to everyone. So, take the necessary steps to make your website accessible today and start reaping the benefits.