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SEO terms and acronyms


In the ever-evolving landscape of Search Engine Optimization (SEO), understanding the jargon and acronyms is essential for success. Whether you’re a seasoned SEO professional or just starting your journey, this resource aims to demystify the language of SEO.

Terms and acronyms
Description & examples , simple versions and standard explanations


Keywords are words or phrases you type into a search engine when you’re looking for something online.

Keywords are specific words or phrases strategically used in online content to make it easier for search engines to understand and rank that content in search results.

SEO (Search Engine Optimization):

SEO is like a set of rules for websites to be more visible on the internet so more people can find them.

SEO is a complex strategy that involves optimizing various on-page and off-page elements of a website to enhance its visibility and ranking on search engine results pages, ultimately driving organic (non-paid) traffic to the site.


Backlinks are like recommendations or links from other websites to your website, telling search engines that your site is trustworthy.

Backlinks, also known as inbound links, are hyperlinks originating from external websites that point to a specific webpage. They are integral to search engine algorithms, serving as a measure of a website’s authority and credibility within its niche.

Conversion Rate:

Conversion rate is the percentage of people who visit a website and take the desired action, like buying something or signing up.

The conversion rate is a metric used to gauge the effectiveness of a website or marketing campaign, representing the proportion of visitors who successfully complete a predefined action, such as making a purchase, filling out a form, or subscribing to a service.

SERP (Search Engine Results Page):

SERP is like the list of websites that appears when you search for something on Google or another search engine.

SERP refers to the page displayed by a search engine in response to a user’s query. It contains a list of webpages, usually ranked by relevance, where users can find information or solutions related to their search query.

PPC (Pay-Per-Click):

PPC is like online advertising where you pay when someone clicks on your ad.

PPC is an online advertising model where advertisers pay a fee each time their ad is clicked. It’s a method for driving traffic to websites, and it’s often used in conjunction with search engines and social media platforms.

CTA (Call to Action):

A CTA is like a button or message on a website that tells you what to do next, like “Buy Now” or “Sign Up.”

A CTA is a strategically placed element on a webpage, typically in the form of a button or text, designed to prompt visitors to take a specific action, whether it’s making a purchase, subscribing, or requesting more information.


An algorithm is like a set of rules that search engines follow to decide which websites to show first when you search for something.

An algorithm is a complex mathematical formula or set of instructions used by search engines to analyse and rank web pages based on various factors, such as relevance, quality, and user experience.

Meta Tags:

Meta tags are like labels for a webpage that help search engines understand what the page is about.

Meta tags are snippets of HTML code that provide metadata about a webpage. They include information like the page’s title, description, and keywords, which help search engines and users understand the page’s content and purpose.


Impressions are like the number of times an online ad or webpage is seen by people.

Impressions represent the count of how often a specific webpage or online advertisement is displayed to potential viewers, regardless of whether they interact with it. It’s a key metric in measuring the visibility and exposure of digital content.

Landing Page:

A landing page is like a special webpage you see after clicking on an ad that gives you more information or asks you to do something.

A landing page is a standalone web page, typically designed for a specific marketing or advertising campaign. It serves as the destination where visitors are directed after clicking on an ad or promotional link, with the primary objective of encouraging a specific action, such as making a purchase or filling out a form.

Organic Traffic:

Organic traffic is like the visitors who come to your website because they found it in search results, not because you paid for ads.

Organic traffic refers to the website visitors who arrive at a site through unpaid, natural search results, generated by search engine algorithms. It signifies users who discover a website based on its relevance to their search queries.

Bounce Rate:

Bounce rate is like the percentage of people who leave a webpage as soon as they open it.

Bounce rate is a website metric that quantifies the percentage of visitors who navigate away from a webpage after viewing only that single page. It serves as an indicator of user engagement and the quality of the page’s content and design.

Click-Through Rate (CTR):

CTR is like the percentage of people who click on an ad or link after seeing it.

Click-Through Rate (CTR) is a digital marketing metric that represents the ratio of users who click on a specific link, advertisement, or call-to-action to the number of users who viewed the same link. It is often used to assess the effectiveness of online advertising campaigns.


Analytics are like tools that help you see how many people visit your website and what they do there.

Analytics refer to the collection and analysis of data related to website or marketing performance. It involves tracking visitor behavior, such as page views, click patterns, and conversion rates, to gain insights for optimizing strategies.

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6 month stargtery to dominate keyword competitors on Google resulted in a 110% on Organic Traffic YOY and a 85% increase in Organic lead acquisition also YOY. 

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